Struggling with content ideas for your LinkedIn profile? Then check out these LinkedIn post ideas that’ll make you stand out.
LinkedIn is a great network to connect with professionals in your industry, discover new leads and opportunities, and share your expertise with others. You just need to push beyond that basic profile summary and start being more strategic with your posts. It can be tricky to think of what to post, but here are some ideas to get you started.
One of the best ways to build your credibility and reputation as a thought leader is by sharing your expertise through the written word. But writing an impactful, engaging LinkedIn post that gets noticed among all the other noise on LinkedIn can be tough.
There are many ways to get attention on LinkedIn: you can pay for ads, create a beautiful LinkedIn profile, or spend hundreds of hours searching for people who could be interested in your product or services. However, if you want to connect with thought leaders as well as potential clients, you have to learn how to write posts on LinkedIn. Not only will this increase your brand's visibility, but in addition, it will help you reach out to potential customers and find new sales opportunities.
Even with all the time you spend on LinkedIn, it may be difficult to come up with fresh post ideas. There are only so many times you can write "click here" in a post. It may seem overwhelming to find new post topics at first, but these 20 ideas are sure to spark your creative juices.
LinkedIn is one of the best ways to promote your business, but that's not the only way to use it. Here are 20 post ideas to help you get started on LinkedIn:
Share the steps you're taking to achieve your top goal. You can talk about what you're studying or reading. Ask people to share photos of their favourite resources.
Create a quote image with the best advice you've received. Share your thoughts on why it was good and what you did with it, and invite others to do the same.
Describe something you found useful on your journey, and why it will be helpful to others
Inspire others by sharing your favourite creator's post! Share what means the most to you and why. You can also ask people to mention their favourite creator and quote it in the comments.
Post an image of you working behind the scenes! Explain your process to people and how to help them. Ask people what they’re working on.
Compile a list of the most useful tools or sources that help you succeed.
Ask your audience to describe their struggles.
Make a post from an insightful comment you received to help your followers.
Give a shout-out to your favourite followers and tell them why they're so important!
Share your beginning. How did you get started? What challenges did you encounter, and how did you overcome them?
Talk about what you do! Highlight what you offer and how it can benefit your audience.
Make a post about what your audience wants by asking them a question!
Discuss a major milestone you will be achieving this year and how you will reward yourself for it.
Describe how you got to where you are, the people who helped you, and the support you received.
Describe the downtimes you experience on a daily basis and how you overcome them.
What strategies and tactics do you use to get more work done, be more productive, and achieve more?
What books have you read or are you reading now? What has inspired you, what have you taken away, and how are you putting it to use?
Mention a person who inspires you and why. (don’t forget to tag them!)
Let your followers know about you! Explain what your mission is, who you are, and how you can help others.
Include a testimonial or case study. Tell me how it worked and why it worked.
As you can see, there are plenty of opportunities to share your knowledge on LinkedIn. Whether it’s reviewing the most up-and-coming design tools and services or discussing the newest industry trends, these are some of the most valuable resources for you to use in your professional life, so be sure to take full advantage of all the opportunities LinkedIn provides!
As marketers, we all have to experiment with new content types to grow our businesses and personal brands. That’s usually where I begin when it comes to finding ideas for new posts, whether it's a blog post on my site or a piece of content on a social channel. And while I don’t put all my eggs in one basket, LinkedIn is the channel I have focused on since the inception of my personal brand marketing company, Social Fresh. My reasoning is simple—it just works.
One of the great things about LinkedIn is that it's designed for professionals to share their opinions and ideas on a variety of topics. There are some pretty good discussions happening online right now. Don't be afraid to join these discussions with comments of your own. From my experience, most people like receiving responses to their posts because it shows them that you've taken the time to read and process their material, which demonstrates your dedication and resourcefulness as a professional in this industry. These posts can help you position yourself as an authority in your niche as well, which can lead to job opportunities down the road or even connect you with other professionals who can refer you to work your way. A bit of effort spent here could reap big rewards later down the line.
You can use these ideas as inspiration or simply to get started. If you end up using any of these ideas, don’t forget to tag me!